MINNEAPOLIS (AP) P.J. Fleck has made the slogan "Row the Boat" a way of life for him and the football programs he leads, a way of honoring his infant son Colt, who died from a heart condition in 2011.
It's not something that he could ever put a price tag on, but Western Michigan did: $50,000.
The Minnesota football coach and his former employer reached an agreement Wednesday that will give Fleck legal intellectual property of the catchphrase he made famous in four seasons with the Broncos. As part of the deal announced by Western Michigan, Fleck will make a yearly gift of $10,000 to the school to support a football scholarship. The Fleck Family Football Scholarship will begin this fall.