WASHINGTON (AP) The Washington Redskins aren't in the clear with their team name just yet, even after the Supreme Court ruled Monday that the government can't block trademarks on the basis that they're offensive.
Supreme Court precedent may help the club in its ongoing legal battle, but the fight over the Redskins moniker will continue in social and business realms. The Redskins, Cleveland Indians with their "Chief Wahoo" logo and other professional and college organizations featuring Native American nicknames and mascots cannot be censored by the U.S. government, but that doesn't take the pressure off.
"Just because the Redskins may believe they're in the clear or the Cleveland Indians or even some collegiate teams (think) they're in the clear, that doesn't mean that those that do business with the team, including its sponsors, are going to take their foot off the gas if they believe change is really required," USC professor of sports business David Carter said. "A positive legal ruling may not yield beneficial business impacts in and around the sports business world because we've seen a heightened sensitivity over the years with this topic."