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Spieth's father has ways to measure MVP

(AP Photo/Stephen B. Morton)

(AP) -- Jordan Spieth was trending in a big way during his magical week at the Masters, when he went wire-to-wire and never let anyone closer than three shots of his lead over the final 54 holes. No one had a more vested interest in Spieth's social media impact than his father.

This was more than just a family matter for Shawn Spieth. It's his business.

About the time his son was leaving Texas to turn pro at the end of 2012, Shawn Spieth went to work on a social media project unique to sports. Spieth and Kyle Nelson, a software and social media entrepreneur, co-founded Stout Partners and developed the "MVPindex."

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Money Leaders: PGA
Rank Player Earnings
1 J.Spieth $5,087,996
2 J.Walker $3,509,349
3 D.Johnson $2,991,117
4 J.Holmes $2,942,520
5 B.Watson $2,720,950
6 P.Reed $2,344,556
7 C.Hoffman $2,240,915
8 R.Moore $2,171,580
9 H.Matsuyama $2,156,046
10 J.Day $2,047,528
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