(AP Photo/Stephen B. Morton)
(AP) -- Jordan Spieth was trending in a big way during his magical week at the Masters, when he went wire-to-wire and never let anyone closer than three shots of his lead over the final 54 holes. No one had a more vested interest in Spieth's social media impact than his father.
This was more than just a family matter for Shawn Spieth. It's his business.
About the time his son was leaving Texas to turn pro at the end of 2012, Shawn Spieth went to work on a social media project unique to sports. Spieth and Kyle Nelson, a software and social media entrepreneur, co-founded Stout Partners and developed the "MVPindex."